Hotel Brand Conversions
Hotel brand conversions, also known as reflagging or rebranding, are a widespread lodging industry tactic. According to research conducted by PKF Hospitality Research, as many as one-third of hotels in the US have been converted from one brand to another. It is estimated that one in three hotels have converted brands since they first opened for business.
Why Brands Change
In the competitive industry of hospitality, hotel brand conversions happen for multiple reasons. These include changes in corporate plans, change in ownership, effects of local competition, aging facilities, and efforts to increase the performance of an asset.
At the Holiday Inn to Hilton Garden Inn conversion in Lake Forest, CA, the hotel quickly updated their guestroom and back of house doors to match their new set of brand standards.
RevDoors are installed in less than 90 minutes per door and are an ideal application for conversion projects, hotels with frequent design changes, tight timelines, and when efficient budgets are necessary to present a fresh look without the inconvenience of lengthy and messy construction.
If you are interested in learning more about RevDoors or would like to schedule a mock-up in your hotel, email firstname.lastname@example.org today.