Surfacequest Core Values: Innovation


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The mission of Surfacequest is to embrace and drive transformational change that benefits our clients through unique and cost-effective adaptive reuse, product and design solutions utilizing Architectural Film.

 “A mission statement is not something you write overnight but fundamentally, your mission statement becomes your constitution, the solid expression of your vision and values. It becomes the criterion by which you measure everything else in your life.” – Stephen Covey

Acting as the support to a mission statement and of equal importance, are a company’s core values. This series of blog posts will dive into each of Surfacequest’s core values and evaluate why they are important to us and how they impact our work. First up, is Innovation.

Why Innovation is Important

Innovation Expert Michael Graber defines innovation as new, organic value creation by applying in-depth relationships with customers and a new way of thinking. Innovation is important to the Surfacequest team because it motivates the way we think, work and feel. As a team, we yearn to develop and deliver useful solutions that work for the markets we serve. We find joy in implementing new ideas that challenge the traditional ways of thinking.

How Innovation Impacts Our Products

Many companies strive to be innovative but fall short with the execution of a good idea. Surfacequest one-of-a-kind products such as RevDoors and RevAquaWalls promote the use of sustainable design options in renovation and new construction projects. Our products provide value and address pain points –  Whether it is a hotel in need of fire-rated doors, or an apartment complex looking to achieve a fresh look for their showers, our products deliver unique and innovative solutions that generate value.

Working with our clients from design to execution allows us to develop lasting relationships. With a client mentality and way of thinking, we are able to best deliver on our client’s wants and needs.

As Surfacequest serves the Hospitality, Multifamily, and Retail markets, we are continuously questioning and developing products that aim to better serve our clients and their needs. The Surfacequest Team challenges traditional solutions by asking, how can we improve on this product and add value?  Through the use of Architectural Fusions, Surfacquest continues to lead the way towards sustainable and cost-effective design.

In our next core values blog post, we will look into what it means to be a changemaker.


If you are interested in learning more about Surfacequest’s mission statement, core values, or products, reach out to us today.

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